Frequently Asked Questions

Frequently Asked Questions


Why is DawgTag the top dog of all tags?

Oh, flattery will get you everywhere!

When we started DawgTag, we wanted make sure our tags were both functional and stylish. The style part was relatively straightforward - we put our spin on on military style dog tags.

The tough part was making it more functional than any other tag.

We looked at what types of ID tags dogs typically have, then looked at what the most useful info would be to someone in the event he or she wandered away from home. We looked at 'mandatory' tags, optional tags, and why it seemed like every dog had a different tag configuration.

In short, the 3 most common tags were licence, vaccination and ownership (followed by personalized messages). 

So why hasn't anyone figured this out? Because the way that each type of tag is issued is compartmentalized. Vets need vaccination info, municipalities need licence info and owners want their and their dog's name & contact info on their tags. And because there's no watchdog (ahhh get it?!), they all work in isolation.

Choosing Your DawgTag

What's the difference between a single tag and pair of tags? 

A single tag has one side with 4 text fields/rows that you can customize. Most fields are 'freeform', so you can enter whatever text you'd like.

We've put some placeholder text in most of the fields as suggested info, however you can add whatever you'd like.*

NOTE: We've formatted some of the text fields so the text appears larger/smaller/bold/unbolded. The preview image will show you what the text will look like on the tag.

  • TAG 1 
    • Side 1: DawgTag side, not editable
    • Side 2: Four freeform text fields

A pair of tags has 3 sides, with text fields/rows on each side, i.e.:

  • TAG 1 
    • Side 1: DawgTag side, not editable
    • Side 2: Four freeform text fields
  • TAG 2
    • Side 3: Four freeform text fields*
    • Side 4: Four freeform text fields
*If you're choosing an 'Existing Licence' Toronto Dog tag, this is where you enter your City of Toronto licence number. It should be 6 digits, and may be prefaced by 2 letter (i.e. XX-123456). Aside from the licence number, the text on that specific side is not editable.

What is included with my tags?

Along with your DawgTag(s), we include a keyring/hoop to attach DawgTag to your dog’s collar, as well as silencers made of organic latex.

If a ring or silencer is damaged or needs a replacement, we provide accessory replacements at no charge.

What's the difference between a single tag and pair of tags? 

A single tag has one side with 4 text fields/rows that you can customize!

  • TAG 1 
    • Side 1: DawgTag side, not editable

Customize Your DawgTag

How do I customize my order?

It's easy to customize your DawgTag!

  1. Click the button to add the text you want. The button will say 'Add Tag Text' or 'Start Customizing'Cuztomizer button
  2. A popup/lightbox will open, allowing you to enter the text that you'd like to appear on the tag. For most tags (except for 'Existing Licence' tags), you'll see suggested text appear by default. As soon as you start typing, the text will appear on the sample image in real-time! This works on both desktop and mobile, however you might need to scroll to see the image on mobile. PLEASE NOTE: Be sure to customize each tab if you've selected a pair of tags (as seen in screenshot below)! DawgTag customizer
  3. Once you're done, click 'Add To Cart' and checkout! 
On the checkout page, you can see a screenshot of each side of text by clicking the 'Preview My DawgTag' link, located just above the order summary.


If that does not answer your question entirely, contact us here.

I’ve added my tag to cart, but want to change something 

Unfortunately, you have to remove it from your cart, then add it again. The information should be saved when you go back to same product to add text. We're working on a fix for this. Contact us if you're having issues. 

I’ve placed my order. Now what?

After we receive your order, we prepare it for laser etching. We are currently only in production on Wednesdays (fastest turnaround is if you order on a Tuesday!).

After etching, we ensure all the text is correct, the parts are included, and it looks great. Tags etched on Wednesdays will ship by the following Monday at the latest (typically on the Thursday or Friday).

You’ll receive an email when your tag is shipped!

If there are any errors or something does not look right, we’ll work with you to get it right.

How long does it take

NOTE: Canada Post shipping times are longer than normal across all service levels.

Generally speaking, you will receive your tags within 2 weeks of placing your order (see the previous question), however it may vary depending on your choice of shipping. Need it fast? Let us know and we’ll try to help.

Hey DawgTag, FAQ, you didn’t answer my question.

Email us at!
We try to answer within 24-48 hours but we try to reply as soon as possible.
  • Dog Licence

    Registering for a dog licence in your municipality does more than you'd think. Obviously, it's one of the primary tools that your local animal services team uses to trace lost pets back to their registered owners. But licence registration fees are also the primary source of funding to care for all animals in municipal care.

  • Vet / Vaccination

    Besides the fact that no one really wants rabies, ensuring that a dog's ID tags includes vet clinic and vaccination information is critical in the event of an injury. As the front-line of emergency care, their access to a dog's medical history could drastically increase positive outcomes.

  • Name & Contact

    Well, we all want to know who's being a good dog, right?? While that's true, the most basic information on a dog tag (in addition to their name) will be the owner's emergency contact information. Ensuring that this info is correct and the most effective way to reach someone in the household is the easiest solve to most situations.

Contact us