Canada's Next DawgTag Model Contest Rules and Regulations

Introduction: Welcome to "Canada's Next DawgTag Model," presented by DawgTag! Participation in this contest constitutes your full and unconditional agreement to these Official Rules and Regulations and represents a legal agreement between you and DawgTag. This contest is designed to find the most photogenic and charismatic dogs across Canada to represent DawgTag in marketing campaigns. Please read these rules carefully to ensure you understand and agree before entering. This contest is not associated with Facebook, Instagram, Canada's Next Top Model, America's Next Top Model, or any related entities; any resemblance is purely coincidental and not intended as parody.

Eligibility: Open to legal residents of Canada (excluding Quebec) who are of the age of majority, which shall be 19, the highest age of majority in any Canadian province, at the time of entry. Participants must own the dog featured in their submission. Employees of DawgTag, related agencies, and their immediate families are not eligible. The contest is inclusive and accessible; participants with disabilities who require specific accommodations can contact us for support.

Contest Period: From May 1, 2024, 12:00 AM ET to May 22, 2024, 11:59 PM ET.

How to Enter: No purchase necessary. To enter, post a photo of your dog on Instagram or Facebook using the hashtag #DawgTagModel. You must follow and tag @myDawgTag in your post. Unlimited unique entries are allowed per participant. Entries must be received within the Contest Period and comply with all applicable terms and conditions. An alternative method of entry via email is available for those without access to online entry methods.


  • Grand Prize (1 winner): Includes a professional photoshoot, grooming session, 24K gold-plated commemorative DawgTag, a limited edition set of DawgTag One tag, collar, and leash, DawgTag gear, and a large-format printed photo from the photoshoot. Valued at over $2,500 ( approximately).
  • Runner-Up Prizes (2 winners): Each receives a selection of DawgTag merchandise and their photos featured in DawgTag promotional materials. Valued at approximately $400 each.

Judging and Selection: Entries will be judged based on creativity, originality, and adherence to the theme by a panel selected by DawgTag. Winners will be announced on June 6, 2024.

General Conditions: Entrants grant DawgTag the irrevocable right to use, reproduce, modify, and display the submitted photos in any media for promotional purposes worldwide in perpetuity without additional compensation. DawgTag is not responsible for lost, late, incomplete, or misdirected entries. Participation in the contest implies acceptance of all contest rules and decisions of the contest judges.

Liability and Indemnity: By entering, participants agree to release, discharge, and hold harmless DawgTag from any claims, losses, or damages arising out of their participation in the Contest or any Contest-related activities and the acceptance and use, misuse, or possession of any prize awarded hereunder. Participants are responsible for all taxes associated with prize receipt and/or use.

Data Protection and Privacy: Participants acknowledge and agree that personal data collected during the contest may be stored and processed in jurisdictions outside of Canada, including but not limited to the United States, as this contest uses Facebook and Instagram for entry collection and interaction. These platforms are governed by their respective privacy policies and may not provide the same level of data protection as those in Canada. By participating in the contest, entrants consent to this international processing of personal data and agree to seek remedies directly from the platforms concerning data mishandling.

Intellectual Property Rights: Participants retain ownership of any and all intellectual property rights in their submissions but grant DawgTag a non-exclusive, worldwide, perpetual, and irrevocable license to reproduce, publish, distribute, and display the submitted content in connection with the contest and related promotional activities.

Publicity Rights: By participating, entrants agree to their name, likeness, and contest entry being used by DawgTag for advertising and promotional purposes across all media without further compensation, unless prohibited by law.

No Affiliation Statement: This contest, titled "Canada's Next DawgTag Model," is independently operated by DawgTag and is not sponsored, endorsed, or administered by, or associated with Facebook, Instagram, or any other social media platform used throughout the contest, nor is it associated with Canada's Next Top Model or America's Next Top Model or their related entities. Any resemblance to these brands or their contests is purely coincidental.

Changes to the Contest: DawgTag reserves the right to cancel, suspend, or modify the contest at any time without notice, if necessary, in its sole discretion, to ensure the contest’s fairness and integrity.

Dispute Resolution: This contest is governed by Canadian law and is subject to all applicable federal, provincial, and municipal laws and regulations. Disputes arising from this contest are to be resolved through arbitration in Canada, as detailed in the contest rules.

Severability: If any provision of these rules is found to be unlawful, void, or for any reason unenforceable, then that provision shall be deemed severable from these rules and shall not affect the validity and enforceability of any remaining provisions.

Confirmation of Acceptance: By entering, participants confirm their acceptance of these rules. Questions or requests for clarification can be directed to

  • Dog Licence

    Registering for a dog licence in your municipality does more than you'd think. Obviously, it's one of the primary tools that your local animal services team uses to trace lost pets back to their registered owners. But licence registration fees are also the primary source of funding to care for all animals in municipal care.

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